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Mathies, Christine

1choice model 1customer-centric 1customers 1fairness 1loyalty programmes 1membership 1reference points 1revenue management 1travel industry

1Wang, Paul Z.

Date

12012 12013

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1choice model 1customer-centric 1customers 1fairness 1loyalty programmes 1membership 1reference points 1revenue management 1travel industry

1Wang, Paul Z.

Date

12012 12013

Title
Creator
Date

The effects of customer-centric marketing and revenue management on travelers' choices

- Mathies, Christine, Gudergan, Siegfried P., Wang, Paul Z.

Creator: Mathies, Christine , Gudergan, Siegfried P. , Wang, Paul Z.
Resource Type: journal article
Date: 2013

Do status levels in loyalty programmes change customers' willingness to pay?

- Mathies, Christine, Gudergan, Siegfried P.

Creator: Mathies, Christine , Gudergan, Siegfried P.
Resource Type: journal article
Date: 2012

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